They started out as just a ratings service, but realised not everyone had the time to use the data to best effect, so they now also provide a tipping service.

Their ratings are based upon statistical analysis of over 80 parameters and are provided via spreadsheet that indicates their predicted value odds. The value odds are then used to identify bets worth following, either as back or lay bets.

Their top tips service is aimed at people who are not in a position to place bets everyday. It focuses on the big race days, including Saturdays and the big festivals. Selections are based upon their knowledge of how the ratings work, in conjunction with race trends, form analysis and odds available.

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