Best Odds Guaranteed

The majority of major bookmakers now offer Best Odds Guaranteed (BOG) for UK and Irish horse racing and greyhounds. This is a huge deal when it comes to making your betting more profitable and is something you really must take advantage of when placing your bets with a bookmaker.

What is Best Odds Guaranteed?

When placing your bet take the early price on offer, then if the starting price (SP) is returned at greater odds, the bookmaker will settle your bet at the bigger price. There's no extra work involved, you just need to make sure you take the price on offer when placing your bet, rather than selecting SP.

For example you place a bet at 9:00am in the morning and your selection is currently trading at odds of 7/2. If the starting price for your selection is returned at 3/1. If your horse wins, your bet will be settled at 7/2, so you'll win £35 (as opposed to £30 if you'd just taken SP). However if the starting price had drifted out to 4/1, you'll win £40 (the same as if you'd taken SP).

Over the long term this can make a massive difference to the profitability of your betting

Bookmakers reserve the right to withdraw BOG from an account at their discretion, so it pays to spread your bets across a number of different bookmakers, to help prevent them withdrawing BOG from your account.

Best Odds Guaranteed v Betfair Prices
Best Odds Guaranteed v Betfair Prices

To see just what a difference Best Odds Guaranteed can make to your betting, we carried out a test, where we compared BOG prices, against Betfair Starting Prices (BSP), Betfair Early Prices (BEP) and Starting Prices (SP). Here's a quick summary of the comparison.

During the comparison there were 450 selections in total, 7 of which were non runners, leaving 107 winners from 443 bets. If you'd staked £10 on each of the selections, at starting price, you'd have made a loss of £245.46.

Backing all of the selections at Betfair SP would've turned that loss into a profit of £62.30. This was improved upon by taking the odds on offer on Betfair at the time of placing the bet, boosting the profit to £163.00. But by far the best option was taking the best odds available from the bookmakers offering Best Odds Guaranteed prices. This increased the profit to £410.01.

Increased Profit with BOG

Best Odds Guaranteed Bookmakers

There can be big differences between the early odds offered by the different bookmakers. It pays to open accounts with as many as possible, so you can always get the best odds available on your bets. Here's a list of the bookmakers who offer Best Odds Guaranteed. Click on the bookmaker's name to go to their site and open an account:


Available on UK and Irish horse racing all year round. Does not apply to prices taken after the first show. Also does not apply to Lucky 15, Lucky 31, Lucky 63, Ante Post, Tote or Pari-Mutuel bets.

William Hill

Available on all UK & Irish Horse racing and greyhound racing, both online and over the phone. Best Odds Guaranteed applies to all bets placed at board prices and earlybird prices. It does not apply to bets where an ante-post, tote or Pari-Mutuel price has been taken, nor does it apply to place only, betting without or insurance bets.


Best Odds Guaranteed is available from 9:00am each day on all UK and Irish horse races. Offer is available to new and existing internet and mobile customers. Maximum enhancement from BOG is £25,000. Ladbrokes reserves the right to withdraw this guarantee at any time and to apply exemptions to selected customers. The offer does not include Ante-Post, Tote/Pools, Place Only, Match Bets, Win Only, or bets placed in shops or bets placed by telephone.