Betfair Sportsbook
Best known for their betting exchange, Betfair also offer a traditional style sportsbook, where you can bet at fixed odds. They were founded in 1999 and launched their betting exchange in 2000, which revolutionised betting, enabling customers to come together and bet against each other and allowing punters to lay a horse to lose a race, rather than back it to win.
In 2016 they merged with Paddy Power to form Paddy Power Betfair and in doing so became one of the world’s leading sports betting and gaming operators. They are listed on the FTSE 100 index of the London Stock Exchange.
They launched their traditional fixed odds Sportsbook in 2013 and include a range of unique products that integrate their Exchange and Sportsbook. Any money deposited with Betfair can be used for betting on both their exchange and sportsbook.
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