Best known for their betting exchange, Betfair also offer a traditional style sportsbook, where you can bet at fixed odds. They were founded in 1999 and launched their betting exchange in 2000, which revolutionised betting, enabling customers to come together and bet against each other and allowing punters to lay a horse to lose a race, rather than back it to win.
In 2001 they merged with fellow betting exchange flutter.com and also introduced "in-play" betting the same year.
They launched their traditional fixed odds Sportsbook in 2013 and include a range of unique products that integrate their Exchange and Sportsbook. Any money deposited with Betfair can be used for betting on both their exchange and sportsbook.Join Betfair Now